Andy Cockayne


Freelance

SEO Consultant


I love utilising my SEO skills to help businesses of all shapes and sizes in a variety of industries drive traffic to their websites. The ultimate aim is to  increase online sales and improve bottom-line profits by deploying individually crafted SEO strategies and techniques.


My SEO business is based in Sheffield, South Yorkshire, however, in this magical digital world, I am able to offer my services to a global audience.



Andy did an excellent job helping us with some On-Page and Technical SEO for one of our top clients. Highly recommend if you're looking for a skilled and reliable SEO who knows what they are doing.

Charles Travers

Founder - Finetune Digital




SEO  Glossary


National SEO Icon

National SEO


National SEO focuses primarily on ranking for broad keyword terms across a particular country or nation (ie United Kingdom) rather than ranking for specific geographical (town \ city) terms. 

Local SEO

Local SEO


Local SEO is the art of optimising your website to target local Google search enquiries, identifying people in your locality who are searching for your products or services.


International SEO Icon

International SEO


International SEO is the process of optimising your website so that search engines can identify which countries you want to target and which languages you use for business. 

eCommerce SEO

eCommerce SEO


44% of people start their online shopping journey with a Google search so making your online (eCommerce) store more visible in the organic search engine results is vitally important.


OnPage SEO

On-Page SEO


On-page SEO often uses the results of a technical audit to improve aspects such as; page title tags, meta descriptions, header tags, image tags and internal links plus much more.

Link Building Icon

Off-Page SEO


Commonly known as  link building, off-page SEO relates to actions or activities undertaken away from your website that impact your rankings within the search engine results pages (SERPs).



Andy is my ‘go to’ person for all SEO requirements, he compliments the team structure, bringing his knowledge and expertise and is an asset for any project where SEO is a key requirement.

MARTIN ROURKE

Owner - Web & Data




About Me 

& SEO

I've been in the SEO business for over 12 years now and to say it has changed over that period is a huge understatement!

I have spent the majority of the past decade working in freelance roles; however, I have also worked in-house in both the travel and sports industries.

I have ‘hands on’ experience in all aspects of SEO, including local campaigns, national projects and I also have experience working on a large multi-language international site in the hugely competitive affiliate marketing space.

No two websites are the same and so my SEO services are always individually created for each project I undertake, there will be obvious similarities with regard to the ethics of SEO but your needs and objectives will be unique.

In order to ensure that we are on the same page with regard to the required outcome, I will need to learn about your business, products, services and your competitors. This means that I have to ask questions to understand so that I can be sure I am giving you the best service.


Andy worked as a freelance SEO consultant at Wilkinson Healthcare for 18 months. He took a brand-new website from zero to a page one recognised site for many keywords and helped drive the online eCommerce business growth.

RUSS MELROSE

MD - Wilkinson Healthcare


SEO Specifics

There are specific undertakings with any SEO project, they don’t necessarily follow the same pattern or structure, however, they all tend to be a requirement if an SEO project is to be carried out successfully. The following are in my opinion, the areas that should always be focused on;


Keyword Research

Keyword Research


Keyword research is often the first and most important step for any SEO campaign as it identifies the search terms being used by perspective customers to find your products or services. Keyword research also uncovers keyword terms or queries that you can begin to target through additional website content in order to increase traffic to your website.

Competitor Analys

Competitor Analysis


Competitor analysis allows you to gain an understanding of your main competitors online activity while identifying their strengths, weaknesses, keywords, backlinks and content. This information will help build and shape a  successful strategy for your website and provide more accurate progress and timescale estimations.

Website Audit Icon

Technical Audit


Conducting a website audit is imperative as it will highlight any major issues that could be hindering your SEO performance. Areas that are increasingly important include; indexing issues, poor website / page load speed, search engine crawl errors and duplication of content on your website or across the world wide web.



Backlink Audit

Backlink Audit


A backlink audit can form part of a larger technical audit, however, it can also be an individual process undertaken on a regular basis. The main purpose is to identify and remove toxic backlinks that could be penalising your site. Secondly a backlink audit can help identify new backlink opportunities to help improve the overall website backlink profile.

Content Audit Icon

Content Audit


A content audit has 2 main purposes, firstly, using the terms identified in the keyword research process you can ensure that you have the correct content on the correct pages in order to appear for the correct search engine queries. Secondly, a content audit can identify new content and webpage opportunities.

Reporting Icon

Reporting


Analysing and reporting SEO performance to highlight revenue generation and the activities that are driving success is a vitally important aspect and should be a monthly process. Secondary benefits to carrying out analysis and reporting is to identify SEO campaign strengths, weaknesses, opportunities and risks.



Why SEO Works

It Helps Build Brand Credibility

Establishing your brand as an authority in its respective industry takes a lot of time, patience and effort but by offering valuable products or services and promoting them using SEO, you can demonstrate your expertise and so increase trust with customers and prospective buyers. 

It Provides Better User Experience (UX)

Providing a positive User Experience (UX) to website visitors is an increasingly important aspect in how Google determines where your website appears in search engine results pages (SERPs). Ensuring that your SEO is done correctly will massively help with UX and your overall organic search results.

It Impacts the Customer Buying Cycle

It's no secret that people do online research prior to a purchase. By using good SEO, you can provide important details of your products or services and any deals or offers you may have. This sort of information when presented correctly undoubtedly has an impact of the customer buying cycle. 

It's a Relatively Cheap Marketing Strategy

There are obvious costs associated with SEO but when compared to other marketing strategies, it is a an inexpensive way of promoting your business, products and / or  services that will (if done correctly) deliver an excellent return on investment.

It's a Long Term Marketing Strategy

Good SEO will  have a positive impact on your website and business within approximately 12 months of commencement, often in much less time depending on your industry. Although there are regular algorithm changes in SEO (thanks Google!), the benefits of it are most certainly always long term.

It Delivers New Opportunities

SEO will deliver new opportunities to you brand and business as the more identifiable and recognisable you become, the more interest you will receive, it is how the internet works. People will start to search for your brand and not just a keyword associated with you making the end result a much bigger probability.

Is SEO Right for Your Business? 

Why Work with Me

Increase Website Traffic

I have over 12 years SEO experience working across many business sectors, I know how to increase organic traffic to your website and it’s not just any traffic, it’s people who are searching for your products or services. My SEO work is ethical, I don’t take risks with your livelihood.

Transparency

Transparency in SEO is paramount, and trust is how any business relationship is built, I therefore encourage your engagement, questions and queries. I will provide a full SEO report at the end of each month and will arrange regular in person or online meetings to discuss the reports.

Better ROI

SEO is the most powerful form of digital \ online marketing and due to the relatively low costs of doing it (you are only paying for an SEO professional), it also offers the highest return on investment (ROI). The caveat is that it does take longer to achieve results compared to 'paid search' such as Google Adwords.

I'm Cheaper Than an SEO Agency

If you decide to work with an established digital agency, then you are going to pay more for SEO services than you would do compared to working with me. I have very few overheads and I generally do all of the work myself, so you are not paying for the services of a team.

No Long Term Contracts

I don't work with contracts, I prefer a ‘gentleman’s agreement’ which allows you to scale up or down at any given time. I can work on a  month-to-month basis or just on a fixed piece of work and If for any reason you wish to terminate the agreement, all I ask is for 30 days’ notice in order to tidy up any loose ends.

I am Location Independent

Because I work freelance, I can work from anywhere with a good internet connection, my home, my office or even your office. I am happy to meet you in person to update you on progress and outline future plans or we can arrange an online call on Skype, Zoom or similar.

Let's Have a Chat About Your Website

Book a FREE Consultancy Call

Use the form to the right to submit your details. I'll get back to you to schedule a time for us to talk through your website and future plans.  - I am happy to provide SEO tips and advice!

If you require another way of getting in touch, Please see my contact page.

Contact

e: [email protected]

Rising North Digital Ltd

Aizlewood's Mill

Sheffield

S3 8GG

Trading Company

Rising North Digital Ltd

Registered in England & Wales

Registration Number: 12451997

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