SEO Fundamentals

“Good SEO work only gets better over time”

SEO  Glossary

National SEO Icon

National SEO

National SEO focuses primarily on ranking for broad keyword terms across a particular country or nation (ie United Kingdom) rather than ranking for specific geographical (town city) terms. 

Local SEO

Local SEO

Local SEO is the art of optimising your website to target local Google search enquiries, identifying people in your locality who are searching for your products or services.

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International SEO

International SEO is the process of optimising your website so that search engines can identify which countries you want to target and which languages you use for business. 

eCommerce SEO

44% of people start their online shopping journey with a Google search so making your online (eCommerce) store more visible in the organic search engine results is vitally important.

OnPage SEO

On-Page SEO

On-page SEO often uses the results of a technical audit to improve aspects such as; page title tags, meta descriptions, header tags, image tags and internal links plus much more.

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Off-Page SEO

Commonly known as  link building, off-page SEO relates to actions or activities undertaken away from your website that impact your rankings within the search engine results pages (SERPs).

“Google only loves you when everyone else loves you first”

My eCommerce SEO Services

Data Analysis - Benchmarking

Establishing your brand as an authority in its respective industry takes a lot of time, patience and effort but by offering valuable products or services and promoting them using SEO, you can demonstrate your expertise and so increase trust with customers and prospective buyers. 

It Provides Better User Experience (UX)

Providing a positive User Experience (UX) to website visitors is an increasingly important aspect in how Google determines where your website appears in search engine results pages (SERPs). Ensuring that your SEO is done correctly will massively help with UX and your overall organic search results.

It Impacts the Customer Buying Cycle

It's no secret that people do online research prior to a purchase. By using good SEO, you can provide important details of your products or services and any deals or offers you may have. This sort of information when presented correctly undoubtedly has an impact of the customer buying cycle. 

It's a Relatively Cheap Marketing Strategy

There are obvious costs associated with SEO but when compared to other marketing strategies, it is a an inexpensive way of promoting your business, products and / or  services that will (if done correctly) deliver an excellent return on investment.

It's a Long Term Marketing Strategy

Good SEO will  have a positive impact on your website and business within approximately 12 months of commencement, often in much less time depending on your industry. Although there are regular algorithm changes in SEO (thanks Google!), the benefits of it are most certainly always long term.

It Delivers New Opportunities

SEO will deliver new opportunities to you brand and business as the more identifiable and recognisable you become, the more interest you will receive, it is how the internet works. People will start to search for your brand and not just a keyword associated with you making the end result a much bigger probability.

Is SEO Right for Your Business? 

“It's not about just getting traffic, it's more about getting targeted and relevant traffic”

Andy Cockayne

t: 0114 205 1666

e: [email protected]

Andy Cockayne

t: 0114 205 1666

e: [email protected]



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